At Levelwing, Zack lead the paid search department for Pep Boys where he managed millions in yearly ad spend. During a business restructure, the Google ads account required an immense amount of work to break out lines of business across all of the client’s supported regions. This resulted in nearly 300 campaigns supporting 30+ distinct geo-targeted locations with unique budgets and strategies. These changes helped provide more control over ad spend and allowed for a deeper understanding of how each line of business and region supports the larger business. In the following year, the account experienced an average of a 5% increase in revenue, with larger regions seeing upwards of 10-15% growth.

Universal to all clients - Zack's goal when beginning a relationship with a brand is to have deep conversations about the direction and goals of your business to create detailed tracking and analytics that will drive your media plan goals for the future. From lead generation to e-commerce, it is important to understand how users interact with your business