Zach worked at Facebook on the original disrupters team back in 2015-2017. Since then he has done paid media buying and performance creative consulting. He focuses on being an extension of the marketing team in various capacity depending on needs.

For full end-to-end media buying Zach has managed day to day optimization of brands spending $100k+ per day but also helped brands spending $5k or less scale.

He believes media buying is more than just account day to day management and focuses extensively on performance creative strategy. Both in the short term on how to remix, existing content but also developing a long term strategy to secure new footage to display specific ad types and value props. He systematically maps out all creative formats to ensure you have demonstrable ads value props in each format.

Given focus on creative, Zach can do media buying or just work with brands internal or external creative team to mock up and map out creative. He has also worked with brands to help manage media buying being done by large Agencies like Mute 6. In this role he helps internal reporting, cross channel budgeting and creative with the agency.