At Growth Pilots, Tyler was the account manager for Glowforge -- an at-home 3D laser printer. Tyler led all of paid social efforts as well as website optimization and landing page strategies. He worked with Glowforge's in-house design team and pushed creative strategy and execution. By consolidating their Meta account, putting a larger emphasis on creative and user personas, and working closer with the paid search team, Tyler scaled their paid social from $20k to $50k a month, while maintaining a 2.5x ROAS on paid social. In addition, Tyler made a case and expanded their ad investment to Pinterest. Tyler held weekly meetings with the client, reviewing ad performance, as well as a regular testing cadence.

At Growth Pilots, Tyler was the account manager for MixBook - a custom photobook service and design tool. Tyler led all of paid social efforts and worked closely with Mixbook's Director of Growth. Tyler was able to optimize the account with increasing YoY monthly ROAS from 1.5x to 2.5x while maintaining a $20k/mo budget. Tyler overhauled their creative strategy to utilize more videos, gifs, carousels, with a focus on UGC -- while also taking advantage of national holidays. He also cleaned up their Google Tag Manager and fixed their pixel events. As a result, the Meta algorithm had a stronger signal and was able to track incrementality more clearly. Tyler held weekly meetings with the client, reviewing ad performance, and recommendations.

Cosmic Prints was a eCommerce brand that Tyler built from the ground up. The core product were star maps -- a framed poster with a customized map of the stars on a particular date, time, and location. It was a one-man show. Tyler thought of the idea, created the art design, built the store, fulfilled the orders (via Print-On-Demand), ran the ads, and responded to customer inquiries. Tyler was spending up to $10k a month while maintaining a 2.5 MER through the Facebook Ads, Facebook community groups, and email marketing. Tyler grew annual revenue to $400k, but ended up closing the business due to personal challenges.