Working with RISE Science, Taylor helped lead an account analysis and creative overhaul across platforms in order to utilize and optimize multiple media formats. This allowed for creative diversification and aggressive concept testing which in turn increased solidified testing "swimlanes" from 1 to 5.

This creative diversification allowed the client to reach new audiences as well as establish a more solidified base to create multiple targeted campaigns (and ad sets) including a re-targ campaign for users who didn't convert post-trial. It also allowed the client to expand to targeting T1, T2 Int'l countries and ROW which help drive average CPTs below target.

The success of the consumer base expansion as well as creative and campaign optimization drove the mo/mo client ad spend goals by over 130% in just six months. The client also profitably met and surpassed the immediate goal of scaling to $500k/month while maintaining pROAS at an average of 120%, and realized ROAS avg 150%.

With Noom, Taylor led the direct-response marketing effort for their international markets (T1 ENG, ES, DE, T2 ENG, ROW). He headed research based on country trends, preferences, and cultural values and strategized a multi-hypotheses strategy per country to test in-platform (FB/IG). In addition, he worked to build a network of native UGC content, translators, and talent for further internationalization. He also owned the writing, production, post-production, and reporting per hypotheses & country.

The efforts grew International marketing from a tertiary opportunity to being the second largest DR spend investment across all platforms (~$200k to ~$750k monthly spend). It also resulted in overall increases in CTR, CVR, and retention, while lowering CAC.

During his time working with FitVine Wine, a wine industry disruptor, Taylor lead the research and helped build the strategic framework for an omnichannel, fully integrated campaign. The goal was to obtain a more diverse audience who were interested in a healthy-for-you wine, as well as gain national distribution.

Deliverables included marketing/branding strategy, copywriting, photo & video content (digital & broadcast), digital presence, integrated campaign strategy & launch.

By implementing a cohesive message into creative, media & sales materials, FitVine saw a 650% increase in website product locator usage with sales increasing 5x YoY. Marketing support led to an 18% increase in brand awareness from '20-'21 (micro-targeting/paid search/paid ads). Broadcast commercial spots lead to a 6x increase in brand recognition (co-wrote). Efforts also lead to gaining national distribution and key partnerships with Kroger, Costco, Publix, and Target.