Sarah is a seasoned generalist marketer and dynamic leader with over 12 years of experience ranging from start-ups to Fortune 500 companies. She creates thoughtful marketing strategies that consider the short- and long-term, and she has demonstrated success at garnering buy-in from stakeholders, motivation from her team, and orchestrating major growth initiatives.

A few major accomplishments in Sarah’s career include:- Accelerated customer acquisition growth +45% while decreasing costs -36% for a DTC brand by refreshing the content strategy.- Scaled a startup home goods product, doubling revenue while holding costs steady over a 90-day period.- Led an omnichannel CRM implementation and created a loyalty program for a $1B+ revenue DTC retailer.- Developed the CDP and audience activation roadmap for a large enterprise portfolio of brands. Partnered with data science teams to architect affinity scoring and a segmentation framework that grew the active subscriber list 22% in 9 months.- Implemented multivariate test-and-learn frameworks that inform brand strategy and leverage AI personalization.

My areas of expertise include:

Marketing & Content Strategy | Team building & leadership | Test & Learn culture | Ecommerce & Digital Retail | P&L Responsibility | Customer Data Platforms (CDP) | CRM | Segmentation & Audience Activation strategy | Lifecycle Marketing | Customer Analytics | Attribution and Media Mix Modelling | Customer Acquisition | Social Engagement | Partnerships | Influencer & Creator marketing