McGee & Co utilized Sarah to help them plan their first proper paid media campaigns. After discussing their brand goals for Q2-YTD, Sarah provided them with options as well as forecasting so they could discuss which scenario best served the brand. Together, they then build out a framework for their evergreen campaigns and campaigns for promotions and sales that included direction on ad creative, website treatments, and the user journey. Sarah also worked with the team and ensure the website was pristine and ready for advertising traffic to be sent its way. This work enabled them to pave the way for the largest DTC Memorial Day Sale they've ever had. Subsequently, they would see similar results for Labor Day and Black Friday.

Sarah served as the outsourced CMO for Kardiel Modern Home, and one of their core challenges in 2022 was customer retention. Sarah worked with her agency team on the lifecycle channels to test a loyalty initiative that would reward past customers and draw them back in to repeat the purchase. Sarah also worked with that expert to improve their current campaigns already set up for past customers by re-segmenting their list and finer defining the messaging. She also directed her media buyers to start using better lookalike lists that would allow them to source customers more likely to purchase multiple times. After a year of hard work, the brand was ecstatic to see that their Q1 average for repeat customers was up by 75% y/y with January alone up by 112%.

Baltic Essentials is a mid-sized baby accessory company. Sarah worked with them on growth scaling to help take them from results that felt like riding a plateau, to results that truly exponentialized. First Sarah sat down and dug into the data to help her and the brand better understand who their true, valuable customers were. Together, they then redefined all messaging and created a foundation from which they could build evergreen content and promotional content on a quick and repeated basis. Sarah then built out a 6-month content and campaign calendar for the brand that allow them to plan ahead for all sales and seasonal requirements on both the creative side and the product side with suppliers. Sarah then hacked away at the paid media accounts, restructuring them so they better supported the new campaign strategy and cleaned up the targeting so they were truly looking for the customers the brand was after. Within 6 months, Sarah had scaled the brand from a 2x at a five-figure spend, to a 4x on average with a six-figure spend per month.