For the Charlize Theron - BMW - Africa Outreach Project campaign, Sanjeev wanted to tap into the dual nature of both the BMW M5 CS being a four-door, five-seater "family sedan" and an ultra-limited edition BMW supercar that could go 0-60 in 2.9 seconds AND Charlize Theron being an Oscar-winning actor and Dior model and an absolute badass action movie star. Coupled with the seasonality of this campaign launching around St. Patrick's Day, Sanjeev crafted the campaign around the wrapper, "Fuel The Envy." He pitched and got buy-in from Marketing, Product, Merchandising, Email Marketing, Social Media, Paid Performance and Exec teams and went to work. Sanjeev scripted the launch video for Charlize that comedically played on the Jekyll & Hyde nature of simultaneous sophisticated luxury and badass performance. Sanjeev wrote the copy for and collaborated with graphic designers on launch, midpoint and last chance emails and social media content that revolved around being the envy of other drivers on the road and carving the canyons and the carpool lane in this luxury, super-performance BMW. Sanjeev also made sure to incorporate and highlight the positive impact on the Africa Outreach Project in every piece of content. The launch and last chance video generated millions of views and was picked up by numerous media outlets. The launch campaign resulted in the single biggest email revenue day for the company and the overall campaign was one of Omaze's top 5 for 2022. Videos here: https://sanjeevsirpal.com/scriptedvideo Emails here: https://sanjeevsirpal.com/email-copy Social Media content here: https://sanjeevsirpal.com/social-media-content Site copy here: https://sanjeevsirpal.com/site-copy

For the Fund Builder launch campaign, Verivest was looking to announce to, and gain a significant market share in, the previously untapped, sub- institutional $10M-$100M commercial real estate manager space. Sanjeev conducted extensive interviews with the company founders and exec team and researched to target and identify the audience traits and behaviors most keen to respond to the product. Sanjeev created decks to pitch the Product, Engineering and Exec teams on the brand tagline, "Just Do Real Estate" and brand identity, working with graphic designers to create a bold logo that spoke to the target audience's sensibilities and matched the swagger of the brand tagline. Upon approval of the logo, tagline and brand aesthetic, Sanjeev created the multi-channel launch campaign calendar across digital platforms (email, social media, launch video) and worked with the Operations Team to build out the MQL and SQL funnel touch points. Sanjeev wrote the copy for all content and collaborated with video editors to create the launch campaign explainer video. Sanjeev A/B tested launch content between graphic-enhanced and text only emails as well as aspirational vs. informational content across email and social media channels. The launch campaign resulted in 4X the engagement goals and 2X the revenue goals for the company's quarter.

Fund Builder launch explainer video: https://sanjeevsirpal.com/scriptedvideo Emails here: https://sanjeevsirpal.com/email-copy Social Media content here: https://sanjeevsirpal.com/social-media-content