At TubeScience, a Meta preferred creative agency partner, Sahar managed the growth trajectory for a portfolio of DTC Health and Beauty clients generating 2+ million in ad spend per month. She analyzed real time data to interpret customer journey and develop theories about consumer behavior, testing theories via pivots to creative strategy. She managed the project work flow between the clients as well as the internal team that produced and launched 30 strategically designed video creative assets per week across multiple channels and platforms. As a highlight, one of her largest clients, Dr Squatch, doubled spend into 7 figures within 10 weeks of her team's strategic shift in creative and media recommendations.

At Javy, Sahar restructured the project workflow to align goals between creative and growth teams and built out RACI charts for the creative team to benchmark measurable deliverables for the department . She trained and led an internationally located creative team on producing content that is strategically aimed at expanding target audience, implementing the first cohesive strategy on creating data-driven ads. Sahar was also responsible for reviewing and revising creative from internal as well as external agencies; implementing platform-specific optimizations that increased ROI two-fold on Meta.

At Golden Hippo, Sahar was responsible for all of the external Affiliates and Agencies that helped the company scale across various platforms, including Facebook, Search, Third party Email, and Display. She managed a 4 person multi-functional team that set up and tested high performing Landing Pages and funnels and drove traffic of upwards in $65M annual revenue. She was responsible for drawing contracts with partners, monitoring for compliant traffic whilst returning achieving aggressively high CPA targets. Sahar also expanded the company's first attempt at sales into international categories, attaining $2M in revenue within the first 2 months - leading the company into structuring an international department.