At Sakara Life, Sabina took on a strategic initiative to build and deliver a scalable, high-impact ambassador marketing channel. Taking on a test and learn approach over the first six months, she helped developed channel strategy, set KPIs, managed an ROI positive budget. Coaching a team of marketing managers, she helped optimize the recruitment strategy for brand ambassadors and improved the pitch and incentives, while providing brand guardrails to ensure high quality recruits. She helped implement new software and processes to manage the process at scale and drive efficiency for the recruitment team. She helped lead creative initiatives to improve amabssador engagement (and sales) via improved financial incentives, and a robuts communication, content and education programming. She successfully scaled program from delivering <5% to 20% of total brand’s new client acquisition at a 50% CAC; grew 2021 new client acquisition 3x above 2020 numbers, and exceeded revenue goal by 30%.

At PetPlate, Sabina led the marketing launch for a new multi-benefit set of dog supplement with the key objective of increasing AOV by reaching a XX% DTC subscription rate by the end of 2023. She led product positioning, creative messaging and briefed storytelling to help competitively position the supplements in the market. She helped inform packaging and digital product design (PDP, LP, flow). Working closely with supply chain and operations, she closely coordinated a phased roll out strategy to help manage inventory roll-outs while developing creative campaign themes to support each phase. She co-led the creative campaign development and delivered the creative marketing brief and marketing toolkit (photography, visual toolkit) to empower channel owners to execute across email, social, retail, customer, PR and partnerships. The launch campaign successfully increased subscription rates by 18% within the first two months.