At Nuuly, a clothing subscription rental experience, Rachel led the construction of their customer data platform as well as instrumented strategies across waitlist platforms, referrals, and ongoing customer segmentation to help drive up their retained subscriber base. During her tenure at Nuuly, she gained over 10K subscribers within months by leveraging their CRM database and partnering with other businesses.

At Nordstrom, Rachel produced omnichannel customer strategies that defined target reactivation audiences to bring back to shop post-Covid. Rachel's implementation of these strategies yielded success for the business in achieving their 2021 Anniversary Sale OKRs and further lifting up revenue for the year of both the Nordstrom and Nordstrom Rack businesses.

At WatchBox, Rachel built a team of 10 digital marketers and defined the organizational chart to scale and support the needs of the business. She hired 9 of these professionals, onboarded, and trained them to grow into their roles across a paid media, email marketing, and marketing and customer analytics team. She built processes alongside the project manager and brand marketing peers to help shape the campaign planning and calendarization processes within the Marketing department. She helped deliver higher quality leads by shifting their acquisition strategies those high-net worth individuals and qualification scores.