At STRIP, a revolutionary skincare and facial cleansing brand, Rachel led all things social, where she grew STRIP's brand presence across TikTok, Instagram, and YouTube Shorts. She dove deep into customer insights, and crafted a content strategy to highlight key product features, audience pain points and desires, then implemented a system to support the Design and Brand team with resources to create assets. She also led influencer marketing efforts, scripted content, and developed creative briefs to meet high-level marketing goals. In less than 90 days she increased engagement by over 53% and tripled profile visits and website clicks across all platforms while activating over 8 partnerships to create 60+ pieces of UGC.

At Create Amor, a new medical scrubs company, Rachel oversaw brand identity and strategy, developed the social media content plan, and crafted the messaging for the launch campaign. She worked alongside the Paid Media, e-Commerce, and Operations teams to direct campaign creative, integrate email marketing plans with organic socials, and advise on procuring influencer and creator collaborations. With brand new social accounts, she engaged over 700 accounts and grew organic reach to over 50,000 views in 4 months.

With a new single, "Good Beer," Seaforth sought a fresh creative direction and digital strategy to pivot away from their more sentimental, country-pop ballads from their previous EP. Rachel developed the creative direction for the music video and song and oversaw digital strategy efforts to build a world around this lead single. She wrote creative briefs, designed the cover art, and oversaw digital strategies to increase fan engagement, working alongside their label team to accumulate over 25 million streams to date.