At milk+honey, an Austin-based wellness brand, Quay led all paid digital marketing efforts, where she launched the company's first ever digital acquisition campaigns for the natural products line. Through audience research and segmentation, coordination with the R&D team and a robust messaging testing plan, she formulated an omni-channel plan that sought to reach new potential clients at a target CPA. Within 3 months, overall product acquisition numbers grew by ~20% across digital channels and lowered blended CPAs by ~10%.

At IronVest, conversion rates for free plan to a paid premium plan hovered around 0.8%. To tackle this problem and get closer to the target 5% CVR, she revamped the email marketing program to have clearer, measurable goals, one of which was around encouraging subscribers to upgrade. She also launched an affiliate marketing program that promoted premium plans through targeted partnerships.  Through these efforts, the free trial to premium conversion rates from organic sign-ups increased from 1% to 4% in just 5 months.

At Botanix Labs, they had a pre-launch email waitlist as they built out of the product. I was brought on to develop the overall marketing strategy, the go-to-market strategy and build the traction for the upcoming product. Using a launch announcement (to say we were coming out of stealth), I grew our waitlist by 300% within one week and we have since averaged 35% open rates and 2.5% CTRs across all of our emails. Traffic to the site also increased by 1,200% post-announcement. Success of the announcement was due to pre-launch work to stealthy promote the company via community building on Telegram, Discord, and Twitter.