Pashmina has deep knowledge and expertise in Google Ads, and can renew any Account setup, create better Campaign structure and strategy, to maximize returns. She has managed Google ad campaigns for countless companies, including Tuckernuck and Daily Harvest helping them move from early stage to late stage funding rounds by scaling their paid Search and Shopping campaigns. Pashmina is the Growth Lead at Bar & Cocoa, focusing on marketing initiatives, from acquisition to retention and omnichannel growth, growing barandcocoa.com into a Top 1% of all Shopify e-commerce websites. Prior to Bar & Cocoa, Pashmina ran a small agency that focused on paid search marketing for variety of e-commerce, and B2B B2C startups. She is Google Ads Certified.