At Diff Eyewear, often known as a celebrity driven brand, Nicole led the company to new customers by leading brand partnerships with Marvel, Disney and Taco Bell, to name a few. Prior to this, Diff had only worked with celebrities to create cobranded eyewear. Nicole took it upon herself to head to the Licensing Fair where she met executives from Marvel, Disney and Taco Bell. Their first foray into traditional licensing was with Marvel where Nicole and her team developed sunglasses for the launch of Captain Marvel. Once securing the licensing deal, Nicole worked closely with the design and product team to create one of a kind glasses in the spirit of Captain Marvel. Thanks to PR connections, the glasses made their way onto the star, Brie Larson. The collaboration sold out almost immediately, bringing an entirely new audience with it. This led to additional Marvel products as well as Star Wars. The relationship with Marvel and Disney still continues to be a thriving partnership for the business.

Lead strategic re-launch of eCommerce business unit for California’s oldest family owned winery ($100mm brand) by developing a holistic digital strategy across e-commerce and wholesale to create an omnichannel approach. Grew revenue 60% YOY by focusing on retention efforts.