At Ralph Lauren, Naia developed and executed the strategy to grow revenue for the childrenswear category in 6 APAC markets. She collected competitor analysis and customer feedback - a mix of qualitative and quantitative data - to grow the accessories category to 30% of the buy. The approach also increased AOV by introducing tiered collections - including luxury.

As a client director at an ecommerce platform agency, developed and executed the recommendation for a top natural beauty company to enter APAC markets via a test and learn approach - reducing upfront cost on markets that have high barriers to entry, while reducing churn on the account ( $2MM ARR). Unlocked the opportunities in marketing and digital - client investment in influencer marketing to drive awareness and consideration in these markets and a composable solution to connect a brochure website to their DTC site.

At Amazon, increased the profitability of a fast growing subcategory by conducting analysis of vendors with low IDQ scores and stagnant YoY sales. Identified key vendors and initiating 3 month plan including marketing and content strategy to increase sales by 48% YoY which allowed for a 15% reduction on product costs, based on increase volume.