It all began with an instinctive nudge. While scrolling through ads, I stumbled upon Seamoss, a burgeoning health and wellness brand. Something clicked. In the vast realm of TikTok, there was an untapped avenue, a space where Seamoss could thrive and make its mark. Taking a leap of faith, I reached out to the CEO via a straightforward Instagram DM, spotlighting the immense potential TikTok held for a brand like Seamoss. Skepticism and reservations are a part of such ventures, but two months later, the Seamoss team gave me the nod to spearhead their TikTok marketing campaign. The initial phase was all about understanding and experimentation. With a blend of innovative strategies and a deep dive into understanding the brand's ethos, the first month saw an ad spend of $25k. But here's the catch - we hit a staggering 6 ROAS. It was the moment of epiphany for Seamoss, a realization of the vast potential lying ahead. Encouraged by these early signs of success, month three witnessed a bold move. We ramped up the ad spend to over $80k, but even with this threefold increase, we maintained a solid 2.5 ROAS. It was evident that our strategies were not only effective but scalable. Black Friday and Cyber Monday (BFCM) were on the horizon, and it was time to push the boundaries. Seamoss's presence was now undeniable on TikTok, and the pinnacle of our efforts was reflected when we clocked $1M in total attribution in just one day. But our journey didn't end there. As we ushered in the new year, we celebrated crossing the $1M threshold in ad spend. What was even more rewarding was observing the ripple effect. Our TikTok success wasn't just confined to one platform. It echoed across channels. Email campaigns witnessed higher open rates and engagement, and our Facebook ads resonated more than ever, experiencing an uplifting performance. The Seamoss transformation story is a testament to the power of spotting opportunities, believing in potential, and executing with precision. It's about understanding that the right marketing doesn't just boost one platform—it can uplift an entire brand ecosystem.

Fresh out of their Shark Tank spotlight, I was introduced to a brand that had managed to make waves, not with a hefty marketing budget, but with raw, authentic content. With just $10K dedicated monthly towards advertising, they had been the torchbearers of organic growth, consistently churning out content that resonated with their audience. Seeing this, my vision was clear: take what's already working and intensify it. The organic groundwork they laid was ripe for leveraging. Using their $10K budget as a foundation, I focused on maximizing every dollar. The result? A remarkable 5X ROAS that spoke volumes of our combined efforts. But while the numbers were impressive, there was more to be tapped into. Their content, already a force, could be honed further. I suggested refining their video hooks, making them even more engaging right from the outset. These minute adjustments, coupled with a few strategic shifts, did more than just drive revenue. They amplified the brand's presence, bolstering social proof and solidifying their reputation on the TikTok platform.

A Company came to me with an amazing product & results on the DTC side. I was able to ground them on shops and build a growth strategy to work with 70,000 affiliates, profitable have a 6X ROAS on shops, and generate now $1.5M a month from shops.