Brand design for fintech startup on a mission to building a fairer financial system.

Pinwheel provides an API platform that makes it easy to connect payroll accounts like ADP and Gusto to any app. By unlocking the wealth of identity, income and employment data that sits in these systems, alongside direct access to paychecks, Pinwheel helps innovators build the next generation of financial products that increase access for the underserved while improving the businesses of our partner fintechs, banks, and lenders. I was brought on-board the Pinwheel team to be responsible for elevating and stewarding overall brand aesthetic, as well as enabling marketing and commercial teams with go-to-market collateral, content and campaign design, and corporate marketing assets.

Brand and marketing design for compliance-first, marketing tech solutions.

The Fyllo Compliance Cloud is a suite of software and services that enable organizations to navigate today's ever-changing regulatory landscape, streamline compliance and scale with speed. Being the first in-house Marketing/Brand design hire, I was brought on board to be responsible for refreshing the brand visual identity system, re-designing our core web experiences, evergreen marketing content, lead generation campaigns, advertising and other critical assets to power pipeline growth.

Brand and marketing design for the leading subscription commerce platform.

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. During my time at AppDirect I was one of three designers on the marketing design team. I was responsible for working cross-functionally to support digital, print, identity, and environmental projects for both internal and external communications to expand the reach and awareness of AppDirect.