ChallengeLa Crema wines are ubiquitous in your local supermarket or liquor store. Yet at a slightly more premium price point, our younger female audience wasn't inclined to pay a little extra for the quality. In category with so many options, we needed to become a meaningful lifestyle brand in which our audience saw themselves reflected.

ApproachWe established La Crema as the wine brand for the modern trendsetting woman. We created the “Statement Makers” video series by collaborating with female influencers on how they make their lives a statement through their unique passions and points of view. Targeted media buys and co-created content with the right media partners, gained the multi-year campaign national reach while establishing credibility with our audience as a lifestyle brand that understands them.

Results- Doubled Hulu benchmarks on video CTR- Double digital increase in likelihood to purchase- Double digital increase in 'La Crema is a brand for me'- 11% increase in YOY sales

ChallengeUp against the larger institutional lenders in their category, Bank of the West was a David to their Goliath. Not only was their overall brand awareness extremely low, they struggled to compete in range of investment services, number of advisors, breadth of industry specialization, and media dollars. Bank of the West needed to rejuvenate their brand in order to lift their brand scores and change the perception that were an old-fashioned, “mom and pop” business.

ApproachWe revitalized Bank of the West with a campaign that embodied its one defining brand characteristic — its association with the West. We turned it into a celebration of the entrepreneurial spirit of the modern American West. But “Go West” was more than a campaign. It was a call to action, a call for optimism, innovation, and ambition, for Bank of the West employees, customers, clients and investors.

Results- Average age of customers down eight years- New customer account balances up 75% - 41% campaign ROI- Double digit increases in all brand attributes: straightforward +13, friendly +13, optimistic +12, entrepreneurial +19, innovative +13

ChallengeRolling Rock - the beloved hometown beer of Latrobe, PA was bought by the big bad behemoth, Anheuser Busch. And Rolling Rock fans weren’t happy about it. We needed to maintain those core loyalists throughout the transition, while attracting new drinkers to the brand.

ApproachWe created a fictitious VP of Marketing at Anheuser Busch who made all the wrong moves and was constantly apologizing in the media for his advertising missteps. Then, leaning primarily online in the blooming internet era of 2007, we seeded controversial “TV ads that were pulled from air”, driving conversation and controversy online.

Results- 25.4 Million video views- over 300M internet impressions- 2,700% increase in web traffic- 15.5% increase in 6-pack sales