At Original Stitch X Pokémon Shirts, Marina expertly led the migration of their Email Service Provider (ESP) from Mailchimp to Klaviyo. With a strategic approach and deep understanding of email marketing platforms, Marina meticulously planned and executed the transition process, collaborating closely with cross-functional and cross-cultural teams to ensure a seamless migration. She meticulously transferred the company's email lists, templates, automation workflows, and data, prioritizing data integrity and deliverability throughout the migration. By leveraging Klaviyo's advanced features and implementing best practices, she enhanced email personalization, segmentation, and automation capabilities, resulting in 18% higher overall email campaign engagement and 3X the amount of revenue generated monthly for automation conversions. Marina also provided comprehensive training to the marketing team and implemented tracking and reporting mechanisms for data-driven decision-making which helped ensure a smooth transition, and empowered the marketing team to leverage Klaviyo's advanced capabilities for enhanced email marketing effectiveness.

Marina was hired by Verb Energy with the specific objective of maximizing email-specific channel revenue and optimizing the email channel's performance. Leveraging her expertise, she ideated and implemented strategic automations based on customer journey maps in tandem with a newly-built segmentation strategy. Her efforts yielded significant improvements in email channel key performance indicators (KPIs), including a noteworthy 10% increase in email-owned channel revenue. Additionally, Marina's efforts led to the allocation or split percentage between flows and campaign revenue, transitioning from a 15% flows and 85% campaigns split to a more balanced 27% flows and 73% campaigns allocation, which proved to be highly effective during her tenure. Marina's strategic approach and optimization initiatives brought tangible results, enhancing the overall effectiveness and revenue generation of Verb Energy's email channel.

Marina played a pivotal role at Vanity Planet Beauty by successfully implementing an email segmentation and novel content strategy that yielded remarkable results. Her strategic approach and careful analysis of customer data led to a significant 15% increase in open rates and a substantial improvement in click-through rates (CTR), which rose to 2.7% from an average of 1.3%. By effectively segmenting the email audience based on relevant criteria, Marina enhanced the personalization and relevance of the email campaigns, capturing the attention and engagement of Vanity Planet's customers. Her expertise in segmentation strategies proved instrumental in driving improved email performance and achieving higher levels of customer interaction and response.