I was brought on as the lead growth marketer for a new hospitality start-up who had been running search ads, metasearch ads (hospitality specific), paid social ads and display ads without a hospitality specific strategy in place. Having served as a Sr. Digital Marketing Manager for hospitality clients for over 2 years, I was brought on to revamp their entire digital strategy. In the first 2 months of working with my client, I audited & restructured their paid search strategy which led to a 24% increase in CVR, 36% increase in ROAS & 46% increase in revenue after the restructure was put in place. I audited & restructured their paid social ads which led to a 45% increase in purchases and 50% month-over-month increase in ROAS with only a 1% increase spend.

Testimonial from the client: "Could not agree with Jessica more. Your work has been so incredibly valuable to the team. I cannot wait to see where we take this department! Thanks for all of your hard work and help getting this foundation set up."

I was brought on as a growth marketer for an e-commerce client who was spending over $200k/month on Facebook ads but struggling with high CAC and high Cost Per Lead (they are heavily lead-driven due to the nature of their product). Their former media buyer was utilizing outdated media buying tactics on Facebook ads in a post iOS-14 world. I was brought on to manage their paid social, paid search and email/sms strategy. With a comprehensive Facebook audit (including creative, audiences, testing strategy & campaign structure analysis), I moved forward with revamping their Facebook ads manager account. Within a 3 month timeframe of the revamped strategy, I was able to increase the overall efficiency of their Facebook Ads. In this timeframe, I helped my client decrease their cost-per-lead by 35%, increase overall lead count by 45%, increase purchases by 11%, and increase ROAS by 15% all with a 6% decrease in spend.

Testimonial from client: "Maleah worked hard to understand our business and our marketing strategy, and helped us make improvements. There are so many changes in the online ad world right now, and she helps us navigate those and makes sound advice. Our spend has become more efficient, and we have really enjoyed working together."

I was brought on as the media buyer for a CPG e-commerce client who had seen some success with Facebook & Paid Search ads, but they largely went unmanaged & were not set up for scaling.

I was brought on to manager their paid social & search ads. With a comprehensive audit of their Facebook ads manager account and Google ads - I was able to help my client increase their ROAS by 26% on Google ads leading to a $4.5 ROAS on Google and increase their Facebook ads ROAS by 32% landing at a $3.3 ROAS on Facebook.