Willows Preparatory School offers a top-notch education, but their outdated brand identity failed to communicate the diversity and excellence they foster. They hired Madison to revamp the strategy behind their brand and formulate a refreshed logo and identity system. The result was a focused roadmap that outlined how the school is positioned, a new logo layered with meaning, and a comprehensive identity system that ensures consistency for years to come.

With over 10 years of experience, personal tutor Kelly Clement has risen to the top of her field and it was time to level up her brand to match. Specializing in the ISEE and SSAT admissions exams, she was planning to release learning materials under her new business name, MindMine, and needed strategic and identity groundwork to be laid. She hired Madison to guide her through positioning her brand, which informed the creation of an expressive new logo. The result was a cohesive brand approach that has allowed her to expand her offerings and create recognition within her industry.

StorySell approaches marketing with a blend of science and storytelling, helping CEO’s craft narratives that inspire their employees and connect with their audience. StorySell owner, Evan Ross, approached Madison with the task of creating a striking, unique brand identity. Starting with a strategy session, she worked through moodboards and concepts to land on a new logomark infused with meaning. The result was a unique identity system that expressed the innovative approach Evan applies.