At Gopuff, the fastest and most convenient delivery service, Lindsay led influencer and ambassador marketing, where she built the infrastructure and strategy for their robust influencer and ambassador programs. She recruited 500 influencer/ambassadors in 8 months, gained cross functional buy-in, and organized a strategy to push growth and brand awareness. She then worked closely with the finance, merchandising, creative, social, operations, legal, digital, product, and business development to scale the programs to 2,500 influencers/ambassadors in 3 years. Lindsay led the marketing team with the lowest CAC and acquired 150,000 new customers and $21,000,000.00+ in revenue.

At Paceline, the first app and credit card that pays you to be physically active, Lindsay led influencer marketing, where she managed relationships with 200+ influencer's on Instagram & Tiktok. She built the influencer strategy for the launch of the Paceline credit card offering to help push 7k new card members in less than 6 months. Lindsay leveraged the influencer content to use for organic social channels, paid ads, and other marketing purposes to target even further for this launch.

At EarlyBird, an app that makes it easy and fun to invest in your child's future, Lindsay was a consultant and freelance influencer relationship manager, where she built the influencer strategy and partnered with 30 influencers in 3 months. She led tests to discover the most optimal customer offering, channel distribution, content style, influencer types, and demographics. From her findings she crafted a creative brief that would optimize their CAC and growth goals.