Liddy is the Head of Creative at beverage brand Hint Water where she leads the creative team in the omnichannel experience of the brand and delivers an engaging direct to consumer experience that comprises 40% of total sales for the brand. 

Prior to Hint, Liddy helped lead creative for Olly Wellness where she proudly launched a national multichannel campaign that lifted brand awareness and exceeded the sales forecast by 20%. Liddy's team oversight included the development of campaigns, photo art direction, the execution of marketing creative assets across all digital channels, product packaging, and retail store experiences.

Liddy is passionate about beautiful design that inspires, engages and converts. She works across all verticals and has a particular expertise in consumer goods, beauty, and lifestyle brands.