Through SLOPE, I helped launch Kopari Beauty on TikTok, working with their team to source content creators, lead creative strategy, and managed a media buyer to set-up the TikTok Ads funnel. We led with creative-first, as is best practice on TikTok.

Embedded into an in-house marketing team to lead performance creative strategy, bringing nCPA down from $80-90 to $38-45. I established a creative production workflow consisting of several content creators in UGC, motion, and b-roll capture. We outputted 10 net new creatives on a biweekly basis, constantly testing new hooks and content formats to produce an average of 50 video creative iterations per month.

I led the TikTok media buying and content efforts for a fintech company when they were our client at SLOPE. We took them from $5k/month in spend to $150k/month at an average of $1 Cost per Registration. My part in this was leading both creative and media buying efforts. I strategized content with TikTok creators that were native to the platform and would oversee script optimization such as hook-writing, format iteration, etc. I also led in-platform media buying decisions with my team, using both creative and downfunnel insights to drive lower costs per results.