In December 2023, Lacey conducted a comprehensive SEO audit followed by a 6-month roadmap designed to grow organic traffic. This plan included fixing technical site issues, improving UX, and creating an SEO-first content strategy. The primary goal was to increase traffic to (and engagement with) RoseSkinCo. blog posts by creating high-quality content that feels authentic and adds real value to our user base.

By June 2024, organic traffic improved by 20% and RoseSkinCo. successfully earned a large portion of traffic share from top competitors in the beauty space.

In addition, organic revenue grew by 41% YoY, while other top channels in the marketing mix saw a smaller revenue growth of 2-5% YoY.

At Beer Hawk, a subsidiary of AB-InBev, Lacey created and led an organic strategy for the UK-based company. She analyzed past performance by channel followed by a deep dive into organic search engine performance. After this analysis and audit, a 6-month plan was created an implemented, including technical, non-technical, on-page, and off-page SEO insights and recommendations. As a result, SEO visibility improved by >10% YoY.

With continual SEO efforts over a 3-year timespan, Beer Hawk saw their total keyword universe grow by ~26%, with conversion rate and total conversions seeing significant improvements as well.

At Medtronic, Lacey consulted on the cardiac surgery marketing team during COVID-19. The team wanted to put a stronger focus on digital marketing for an industry that had used traditional marketing methods and in-person events for acquiring new leads. Lacey was able to identify technical errors, optimize on-page content, analyze metrics from a new podcast, and strengthen backlink portfolios to help improve Domain Authority. She also helped train the entire team on SEO best practices to implement user-first, Google-optimized content that is valuable to their target audience.