During my time at Freshly, I leveraged many different paid ads products to drive revenue for the company. For example, I launched Meta Advantage+ Shopping campaigns as a Beta product for the brand in late 2022. I was the first Nestle brand within the group to launch. With the launch of this campaign, I was able to streamline my creative management process, and use Meta signals to find high intent, high value customers. After launching this product, the overall CAC and CPC decreased by 4.23% and 12% respectively, proving the strategy successful.

During my time at DISH Network, I was responsible for developing the paid social acquisition strategy for the launch of the smart home eCommerce brand, OnTech Smart Services. This included everything from ad platform specific budgeting recommendations, prospecting/retargeting strategies, targeting recommendations, and creative brief writing for asset development. I successfully worked cross functionally with many members of the organization to launch my strategy successfully. I launched campaigns optimizing for traffic and conversions. The traffic campaigns helped build up my retargeting pools so I could dynamically retarget customers using the product catalog.