At Parade I was able to implement creative ops and testing framework that increased creative output by 2x while reducing CPAs by 35%.  All of this while reducing overall headcount for both the creative and media buying team. This was done by building clear creative workflows and automated reporting. 

At Parade, I was able to double email revenue from hundreds of thousands of dollars a month to millions of dollars a month. This was done through robust creative testing and email segment and cohort modeling. Both flows and campaigns were not optimized for reaching the right audience at the right time. By implementing best creative practices and thoughtful send cadences, we were able to vastly overhaul our email flows and campaign program.

At Made Renovation I reduced the cost per call booked by 35% through geographic personalization and CRO testing. The mechanisms we used to achieve this were: - CRO testing via onboarding quiz to increase conversion rate.  - Segmenting media audiences by geography to better understand creative insights by geographic region for easier personalization.   - Implemented lifecycle follow-up series to increase lead to booking rate.