I created a three-pronged strategy: creating casted videos, public taste-testing videos, and partnering with popular creators on TikTok.

Three-Pronged Content Strategy Our team adopted a three-pronged strategy: creating casted videos, public taste-testing videos, and partnering with popular creators on the platform.

✅ Casted Videos Casted videos provided the opportunity to develop creative, engaging, and shareable content. Our team scripted and produced short, humorous videos featuring actors playing out relatable scenarios with Fresh Cravings salsa as the star. These scenarios ranged from sport casters calling play-by-play snacking to the salsa itself giving a pump-up speech, leveraging popular TikTok trends and memes to create videos that were native to the platform.

✅ Public Taste-Testing Videos For the second prong, we organized public taste-testing events in various locations. Participants were filmed trying Fresh Cravings Salsa for the first time, capturing their genuine reactions and feedback. These videos offered an authentic look at the product, providing potential customers with peer reviews and authentic reactions to the product.

✅ Partnering with TikTok Creators Finally, recognizing the influence of popular creators on TikTok, we collaborated with a diverse range of creators who resonated with our target audience. These creators were given creative freedom to incorporate Fresh Cravings Salsa into their content in a way that was organic and consistent with their unique style. This gave us the chance to show the product in delicious recipes the followers could emulate themselves. 

✅ ORGANIC RESULTS✅

210% Follower Growth 550K Video Views 55K Average Video View

Through engaging real estate investors and creating content that spoke to them directly, we were able to build Roofstock's social presence from 0-->60K in one year (organically).

Hellowater Hellowater is on a mission to take sugary drinks out of the cupboard and help people live a healthier life. Their fiber-infused line of water does just that. 

The Challenge Hellowater came to Cave looking for help growing their online sales, and increasing the size of their social media footprint. 

My approach We took the messaging away from product features and pricing toward lifestyle and product outcomes. By creating a more compelling story on social media we were able to see purchases increase. 

For our ad strategy we created a funnel strategy where cold audiences would see an anthem video, then depending on their watch rate would be retargeted with other assets.