Alleyoop has been a recurring client for 5 years, with scopes of work varying as the company and their needs evolved. Led market research, brand strategy and marketing communications for the company's first rebrand (from Sphynx), vetted and onboarded PR, social and paid ad partners, led ideation and project management for brand and product campaigns, created the pitch strategy and content for Sephora and served as Chief of Staff, creating programming for an all-hands offsite, and creating the template and process for employee reviews and internal coaching. www.meetalleyoop.com

Worked with founder to articulate purpose, mission, vision and goals for GD Realty. Created brand strategy, articulated brand ideals + core values, crafted brand narrative and voice, and oversaw strategy and execution of website and additional content efforts, including CRM campaigns. Founder returned for a second scope of work - brand strategy, voice, creative direction, website strategy + copywriting and visual identity for Park View Pasadena - a development within his portfolio.

Initially a JessKimia consulting client in early 2015, Flo brought Jessica in-house to join the team as Head of Marketing through September 2017. In her role, Jessica oversaw all marketing strategy and communications for the water tech startup and its launch product. She partnered closely with the founders/CEO to create the brand’s purpose, vision and strategy. She created the strategy and oversaw execution of all consumer and partner messaging, including website, in-app, email notifications and reports, video tutorials, marketing email campaigns and digital advertising. In addition to internally managing cross-functional teams to ensure consistent brand voice for all consumer touchpoints, Jessica hired and managed external partners and agencies, overseeing website, SEO, PPC, social marketing and content strategy, to test messaging/targeting and create pre-launch awareness.