Jessica was the CEO and Co-Founder (sole operator) of OLIKA, an innovative hand sanitizer marrying form and function. She created, designed, and developed an award-winning, patented consumer product from concept to manufacturing. Developed and executed on the brand's marketing messaging (copywriting and images), social media presence, customer acquisition plan (i.e., paid, organic, affiliate, email, etc.), PR strategy, influencer outreach, brand partnerships, etc. OLIKA started as a direct-to-consumer brand and then added Amazon distribution and national retail. Jessica personally secured distribution online & offline at Target, Bed, Bath & Beyond, Neiman Marcus, without using brokers. Implemented a data-driven strategy across all segments of the business. ROI obsessed with a focus on scaling profitably. OLIKA was featured in publications like Fast Company, Business Insider and O, and Oprah Magazine. Grew the business over four years.

Product Manager (contractor) at DIRECTV. I was brought in to make sure their website redesign launched on time and without technology or design issues. This was a difficult situation because in the past year, DIRECTV had already redesigned its branding with subpar results. I worked to foster trust, and demonstrate that this time around would be different. I was embedded in their eCommerce group owning the redesign of new customer acquisition pages on directv.com including updating the on-page content strategy and merchandising to increase progress to shop and ultimately improve sales. Large cross-functional team (Design (Front-end), Back-End Developers, the eCommerce Business, Merchandising, Data & Analytics, and SEO, & external stakeholders.) working remotely to stand up the new pages and A/B test into their performance before 100% rollout. Agile development process across 3 sprints spanning over 10 weeks to deliver final designs which the in-house team then had to develop and deploy to production. Pages outperformed and were rolled out to 100% of site visitors. The client was extremely happy with my work and kept extending my engagement as long as the budget permitted. Stakeholders as reported high satisfaction with the process and project in an anonymous post-mortem survey.

My second business is Bonny, an amazing-tasting fiber supplement. I built the brand from scratch with the help of freelancers. Developed the brand identity, the product formulation, and designed and build the brand's Shopify website. Spearhead marketing strategy and execution. I buy paid ads on Meta (IG/FB), Pinterest, TikTok, and Google Ads platforms using my own money. My focus is on profitability with a strong handle on unit economics (i.e., average order value, repeat purchase rate, customer acquisition costs, marketing efficiency ratios, margin, etc.). Deep understanding of all things digital and social media.