Founded over 60 years ago, Williams Sonoma opened with the goal of bring high-end French cookware to the masses. The company has since become known for its high standard of both products and customer service. Digital campaigns worked to close the loop between online and in store customers measurement while staying true to the brand’s stellar reputation.

Strategy:  First, data was collected from a mix of credit card transactions, Williams Sonoma databases, proprietary email data, and 3rd party data partnerships to determine customer purchase patterns. Once insights were gathered on Williams Sonoma’s audience, media campaigns were tailored to get in front of the right people with the right messaging. This allowed advertising dollars to be spent more effectively as they only reached those most likely to make a purchase.

Tactics Used: Transactional data, Epsilon reporting, custom audience targeting, native advertising, paid search, video advertising, email lead generation

Results: ROI was able to stay constantly competitive even as new media channels were tested and added into the media plan. These combined efforts have generated over $7 million in annual revenue.

Birdies is new type of flat that is secretly a slipper. They use a signature stain quilting and fashionable fabrics to create unique styles. The create versatile styles that can go from day to night in a snap.

Strategy: By using best practices for each individual platform but with a full funnel strategy, media dollars were able to go further. The Google shopping approach was restricted to segmented ads and audiences by product . In a broad category like ‘shoes’, segmentation allowed for Birdies to concentrate only on their specific audience.

Tactics Used: Facebook dynamic product ads, Facebook static ads, Instagram stories, Google shopping, Google search

Results: Return on ad spend increased by 25% with a 45% increase in overall media investment.

Fashion Nova is a rapidly expanding e-commerce apparel company. Born on social-media, the company has made an impact on their customers with their large selection of on-trend items. Recently, Fashion Nova launched its app to further expand its web presence even further.

Strategy:  Using a combination of push and pull marketing tactics, the media plan focused on finding new customers. Certain platforms were used to introduce the customers to the brand. In these cases emotional messaging was used to underscore the value of the brand. Once new users were brought to the website, they were reengaged across other platforms. By mixing brand discovery with strategic retargeting the brand could not only find new customer but move through the purchase funnel quickly.

Tactics Used: Facebook dynamic product ads, Facebook static ads, Instagram stories, Google shopping, Google search, Snapchat

Results: Generated a 15% decrease in cost per acquisition by increasing the average order value of new and existing customers. Fashion Nova was the #1 Googled fashion brand of 2018.