At Nuuly, URBN's rental subscription brand, Hannah developed and fostered the Nuuly brand strategy and customer personas prior to launch, developing the brand positioning and target customer outlook. On an ongoing basis, she led Nuuly's brand marketing team in social content strategy, public relations efforts, 360 degree campaign briefing and influencer/ambassador programs, all with the goal of generating awareness of the Nuuly brand to prospects as well as educating them about the value of the rental subscription model.

At secondary luxury watch retailer, WatchBox, Hannah built the brand marketing team and process from the ground up, including an evolution of the brand's campaign briefing templates and timeline as well as a refreshed social content strategy and creative plan. She maintained engaging always-on organic social and video content, fostered user-generated content amongst the watch collector community as well as developed campaign concepts and briefs that bridged WatchBox's commercial objectives with creative campaigns across web, email and social media channels.

At UNIQLO, Hannah was part of the digital marketing team, working to build brand awareness and sales at a time where the brand was really breaking ground in the US. She managed and contributed to influencer programs, facilitated marketing campaign updates across digital display, web and app to support brand messaging in the US market and generate traffic to new store locations.