Consulting for a prominent skin care brand, Grace pitched a tiered budget proposal to drive measurable growth and effectively tripled paid media monthly spend allocation over a 6-month period. Looking YoY, Grace's optimizations within the account led to a 233% increase in clicks, 483% increase in revenue and 112% increase in ROAS. The optimizations Grace implemented with the incremental budget included expanding Prospecting Lookalike and Interest-based audience targeting through rigorous testing, leveraging influencer content through whitelisted ads tailored towards higher-funnel audiences and collaborating with the client to fine-tune sale campaigns + ad content strategy.

Grace worked with the emerging coastal retail brand, Jetty, to re-structure audience targeting within the account and integrate a comprehensive full-funnel strategy. Comparing Grace's 8 months managing the account to the previous period, investment increased by 353%, purchases increased by 950% and ROAS increased by 183% (now maintained at a 4 ROAS overall). Through focusing on continually investing in + expanding Prospecting efforts to effectively fill Retargeting audiences, Grace ensured a healthy flow of the consumer journey down the marketing funnel. During Jetty's first week-long BFCM paid social sale, Grace worked with the client to tailor ad content to top-performing audiences within the account and ultimately achieved a 7 ROAS for the sale period. In the account as a whole, Grace has led effective + successful creative strategy through maintaining a diverse asset mix, timely ad refreshes, fine-tuning ad copy to align with Jetty's brand voice and elevating dynamic campaigns with seasonal custom frames.

Managing paid social strategy for a client in the home decor/hardware space, Grace achieved a consistent monthly 12 ROAS for Meta ads and 10 ROAS for Pinterest ads. Grace achieved this optimal performance through consolidating top-performing Interest-based audience segments, connecting with the client to understand wider business goals & top-performing products and A/B testing video content to identify the most effective revenue-driving ads for the account. Grace worked with the client to ensure both the Meta and Pinterest ad mix were seasonally specific, relevant to current home decor trends and optimized around high-quality image + video content creation.