At De Soi, a a non-alcoholic apéritif line co-founded by Katy Perry, Galina launched the Ecommerce site. She owned cross team project management between external agencies and the inhouse Ecommerce and Brand teams ensuring a timely and successful launch. She then built retention marketing strategies which bolstered customer adoption to the subscription program leading to increased customer LTV.

At Amass, a premium botanics company, Galina led initiatives to increase D2C AOV. She creatively diversified the product assortment while also coming up with a strategy to increase sales of larger pack sizes. By managing cross team collaboration, these initiatives were launched with minimal friction and with buy-in from the Operations, Brand, and Product teams. This led to a 34% increase in AOV over a 6 month period.

At JB Cosmetics group, a lash product company, Galina managed operations across 3 websites. She inherited a site-replatforming project that was overdue and over budget and was able to successfully complete the project by building a product roadmap that the dev and marketing teams could agree on. She partnered with the sales team on opportunities at key accounts such as Sephora and Ulta leading to increased syndicated product reviews and MOM sales of hero products.