Hire Evan Today And

solve your attribution problems

Scale your paid media

Scale your paid media

Decrease your CAC

Increase your revenue

Hire Evan Today And

solve your attribution problems

Scale your paid media

Scale your paid media

Decrease your CAC

Increase your revenue

Evan

Head of Growth / Growth Marketer / Head of Retention
New York, NY

21-40 /hr(s) per week

All Star
Free Consulting Calls
Full Time
Join The Starters for full access

About

Evan is a growth leader with 15 years of experience scaling DTC businesses across a wide variety of industries. Starting his career on the publisher side holding marketing roles at LinkedIn and Twitter, Evan moved to the brand side helping scale top DTC brands like HelloFresh, Jet.com / Walmart eCommerce, and Ollie where he helped 5x DTC revenue within 18 months. He's built growth, retention and brand marketing teams as well, helping hire, train and manage 15+ member teams.

Most recently, Evan moved to the agency side and has spent the past two years as General Manager at DTCo, a growth studio managing $150M+ in media budgets across Paid Social and Search. From $1M to $200M+ ARR DTC businesses, Evan helped lead Client Strategy, Business Development, New Service Launches, and Team Recruiting and Management. Supporting over 20 clients across CPG, Food and Beverage, Apparel and more, Evan helped scale brands like Curology up to 3500% in revenue through performance marketing and creative strategy.

Evan has independently consulted for 6+ years and loves all things DTC, particularly passionate about working directly with brands to crush their growth goals.

Hire Evan for...

Paid Consulting Call
$
125
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Channel management for Paid Search and Social, Email / SMS channel management, consulting on all paid channels (i.e. affiliate, direct mail, CTV, etc.), creative strategy for Paid Social (analytics, briefing, testing, iteration), eCommerce / website / CRO analytics and consulting.
Starting at
$
7500
Ad Creative Audit
Gap analysis of current creative performance, competitor insights, and testing matrix of where to scale creative production.
Starting at
$
2500
Affiliate Marketing Audit
Audit of current affiliate program, platform, and high-level recommendations of where to scale program, including types of affiliates to partner with and biggest opportunity areas.
Starting at
$
3500
Marketing Strategy Audit
Overall analysis of marketing mix, tech stack, team structure, and assessment of marketing strategy relative to your goals. Comprehensive POV on growth, retention, website, and org structure. 3-month roadmap of where I would focus to maximize team's impact.
Starting at
$
5000

Hire Evan for...

Paid Consulting Call
$
125
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Channel management for Paid Search and Social, Email / SMS channel management, consulting on all paid channels (i.e. affiliate, direct mail, CTV, etc.), creative strategy for Paid Social (analytics, briefing, testing, iteration), eCommerce / website / CRO analytics and consulting.
Starting at
$
7500
Ad Creative Audit
Gap analysis of current creative performance, competitor insights, and testing matrix of where to scale creative production.
Starting at
$
2500
Affiliate Marketing Audit
Audit of current affiliate program, platform, and high-level recommendations of where to scale program, including types of affiliates to partner with and biggest opportunity areas.
Starting at
$
3500
Marketing Strategy Audit
Overall analysis of marketing mix, tech stack, team structure, and assessment of marketing strategy relative to your goals. Comprehensive POV on growth, retention, website, and org structure. 3-month roadmap of where I would focus to maximize team's impact.
Starting at
$
5000

Skills

Account Management
A/B Testing
Attribution Modeling
Campaign Management
Conversion Rate Optimization (CRO)
Creative Strategy
Creative Testing
Customer Acquisition Strategy
Digital Marketing
Email Marketing
Performance Creative
Paid Search (Google & Bing)
Paid Social
Web Analytics
TikTok Ads
Team Building
Referral Marketing
Retention Strategy
Affiliate Marketing
CRM Strategy

Tools

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Adjust
Amplitude
Bounce Exchange
Attentive
Braze
Contentful
Dynamic Yield
Figma
Google Analytics
Google Optimize
Google Tag Manager
Google Data Studio
Mixpanel
Hotjar
Impact
Looker
Meta Business Suite
Triple Whale
Unbounce
Aspire

Industry Experience

Footwear
Food & Beverage
Health & Beauty
Home & Garden
Pet Supplies
Baby & Kids Products
Subscription Boxes
Agency
Sexual Wellness
Alcohol

Brand Experience

HelloFresh / Ollie / Curology

Case Studies

Efficiently Scaling Growth Through Channel Diversification at Ollie
Read More
Efficiently Scaling Growth Through Channel Diversification at Ollie
Read More

Join The Starters for full access

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The Starters

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Agency
Time to hireLess than 24 hours3-5 days1-2 weeks4-12 weeks4-12 weeks
Hire by the hourcheck-iconcheck-iconcheck-iconX-iconX-icon
CostStarting at $50/hr$90/hr - $200/hrStarting at $10/hr$50 - $200k / year $10 - $50k / mo
Vetting ProcessExperience review,
interview, sample work,
reference check
Experience review,
interview
NoneN/AN/A
Full marketplace visibilitycheck-iconX-iconcheck-iconN/AN/A
Minimum CommittmentNone$1,500/moNoneNone6-12 months

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