At The Little Market, a celebrity-founded ethical home decor and accessories brand, Erica led creative and marketing strategies that drove significant growth and engagement. She achieved a 368% YoY revenue increase in email marketing and grew the subscriber list by 91.52% through optimized campaign creative and performance. Erica launched and scaled SMS marketing to $1M in revenue and 15K+ subscribers, while overseeing creative strategy for paid social campaigns, which consistently maintained 3-5x ROAS. She oversaw content and engagement strategies for all social channels, growing Instagram followers to 710K+ and driving 3M+ YouTube views. 

On the creative side, Erica managed the creative team and directed photoshoots. She led brand identity updates, conceptualized high-impact campaigns featuring influencers and celebrities, and spearheaded creative and marketing for a virtual event with celebrities and thought leaders which garnered 1.7M+ views. Her work strengthened The Little Market’s brand positioning and expanded its global reach.

At Ambrosia, a sustainable produce storage solution that extends shelf life by up to 2 weeks, Erica led the creative strategy for Meta ads, driving significant growth for the brand. She developed high-performing UGC-style videos and static graphics, working closely with video editors, designers, and UGC talent to bring the vision to life. Erica wrote scripts, sourced creators, and crafted compelling copy, while iterating on top-performing creatives to achieve a 10x revenue increase, 2.5-7x ROAS, and an average 4.5% CTR. Her video creatives delivered a 40% hook rate and 30% hold rate, ensuring high engagement and retention, and solidifying Ambrosia as a must-have kitchen tool for consumers everywhere.

At Austere, a leading paid and organic social agency, Erica served as Creative Director and Content Strategist, overseeing creative for a wide range of brands and musicians. She worked with clients across industries, including CPG, music, tech, and more. For an emerging talent social media app, she oversaw all creative and led TikTok and Instagram strategies that ignited pre-launch buzz. For a leading insurance company client, she crafted culturally relevant and trend based ad campaigns that resonated with Gen Z and millennial audiences to grow brand awareness and increase new insurance policies. Erica also directed social creative for music industry clients, growing fanbases and amplifying artist branding. Her ability to merge bold creative vision with data-driven strategy consistently drove measurable growth, elevated engagement, and strengthened brand presence across social.