At Glossier, Elizabeth led the experiential touchpoint and offline marketing strategy - her goal was to build thoughtful spaces where everyone felt like an influencer and unpaid content flourished. Elizabeth wrote the offline playbook, opening 12 stores and designing experiences for LA, Dallas, SF, Seattle, Chicago, Austin, Boston, Miami, London (2) and NY. She cross-functionally partnered with creative to design each individual store experience through customer forward thinking; established creative sales tactics driven by customer behavior and insights, included innovative product testing, impression experiences, and community-oriented engagement. She not only drove a consistent 2% increase in conversion month over month, but generated over 15M Instagram impressions within each location among mass press reach.

At ManiMe, a nail sticker start-up, Elizabeth led the partnerships and social team. Her goal was to use partnerships to increase customer acquisition by 20% month over month. She partnered with celebrated nail artists and technicians who were trending on social channels, particularly TikTok and Instagram to create rev-share, commercialized product. Strategizing detailed contracts with each partner, she partnered with over 40 nail artists (Kim Kardashian's nail artist and Natalie Minerva from HBO's Euphoria etc.) driving 1,000s of new customer's into the ManiMe funnel. However, the real magic was doubling down on large scale partnerships with corporations like Mr. Coffee & Coca-Cola. Elizabeth licensed and partnered with large scale organizations to create larger collections with corporate partners. Her touch points included contracting, strategy, creative briefing, paid media, influencer management, organic social, and e-comm merchandising. She ultimately increased net revenue by 25% and sustained over 2500 repeat customers.