2020 was a paramount year for Nuts.com, which saw the snacking destination achieve rapid growth amid the onset of COVID-19. When consumers started turning to digital grocers in lieu of physical supermarkets, Nuts.com doubled its marketing budgets and the flow of new customers followed. In order to achieve maximum efficiency from its acquisition campaigns, David led the charge to develop a paid acquisition loop, leveraging an on-site experience that onboarded new customers in exchange for a free shipping incentive. Given the high costs of shipping, it became incumbent to prove profitable payback and, after a series of experiments and a 3-month cohort payback analysis, the program launched.In all, the program itself contributed upwards of a 20% incremental growth in new customer conversion rate, was profitable, and in the 3 years since since helped Nuts.com acquire over 1 million new customers.

Jomashop is among the largest digital retailers and a leader in the luxury space, focused on luxury wristwatch, apparel & accessories categories. David joined the company in an e-commerce management capacity but quickly transitioned into product management, when he was tasked with reinventing the brand's user experience, which suffered from a negative brand perception, poor user experience and antiquate commerce platform.David led the journey that first saw Jomashop upgrade its commerce platform to Adobe Commerce (Magento Enterprise) and, as part of the same initiative, completely redeveloped its visual brand and user experience. David led both an internal product team and managed a 3rd party agency to deliver the project.The launch ultimately led to a 40%+ incremental lift in the purchase conversion rate, doubled the average engagement time of visitors and strongly supported over $75M in revenue growth for Jomashop that year.

While Nuts.com had maintained an autoship program for many years, it performed poorly and had a low share of overall revenue, but showed significant promise in driving and maintaining high customer LTVs. Nuts.com was partnered with a 3rd party subscription SaaS service that offered the company a fraction of the services and features it needed.Initially, David led the migration from the 3rd party SaaS to a completely home-grown subscription platform built around the company's CommerceTools engine. Later, having developed a long-term strategy for subscription, David hired a product manager and product engineering team, conceptualized a roadmap and sponsored numerous initiatives aimed at growing the program.In all, the program saw 4x subscriber growth, 2x subscriber LTV and as of 2023, was growing at a rate of >40% per year.