At Atolla, a skincare brand Dan led the CRO strategy. After identifying Paid Social as the largest initial opportunity he strategized a landing page. The brand was sending prospecting traffic to a page on the main site. The site as a whole has to accommodate all traffic regardless of the source. This makes it very navigation oriented - full of distractions.

Dan strategized and introduced a landing page tailored to this audience and a/b tested it. The results spoke for themselves. +67% transaction conversion rate, +30%  Completed the Quiz (lead gen), and +30% click-through rate.

Atolla's funnel was further optimized and the company went on to get acquired later that year.

Dan worked on optimizing Juneshine's onsite experience. They're a large alcoholic beverage company at the time leaning into online sales and subscriptions.

Dan observed that the original collection page was difficult to quickly gauge the product price, and required several clicks to increase quantity, subscribe, and change shipment frequency. The default add-to-cart was a single purchase at the smallest quantity, a lot of upsell opportunity was being lost which was backed by the event and heatmap data.

The hypothesis was if we redesign the page to surface all of the buying options (qty, subs, frequency, and add to cart), then we will increase overall revenue because there will be increased visibility of those options and less friction to complete any of those actions.

The results netted the client a significant increase in revenue despite the conversion rate lift being lower. This is what's so great about high volume and high revenue clients. You're able to achieve statistically significant wins that result in meaningful gains. The client saw a +3.45% purchase CVR, +6.45%  revenue per user, and the most impactful was the +8.68% average order value.

While transactions are important, most e-commerce sites' KPI is revenue. We can impact that in several ways and removing friction or making your site easy for the user is critical in doing so.

Client that does $1/mil a month, we achieved a statistically significant +8.8% increase in revenue. The business will now see an additional $1,025,460 in revenue a year. Our two months of services were paid off within the two week span of the test and onward.