Dani is a linguist and social psychologist by training and an independent consultant for copy, websites, and UI/UX matters. He has over 6 years of experience in the tech sector at large, with expertise in B2C software and online services.His background in theoretical and applied linguistics pairs with his training in social psychology, enabling him to offer meaningful insights when it comes to assessing and acting on user intent, UI terminology, UX research, and user journey segmentation and refinement. Dani regularly composes, edits, and audits all kinds of digital text for his clients, and performs regular audits for UI/UX and for website architecture at large. His work is informed by the disciplines of terminology (applied linguistics and morphosyntax), human–computer interaction (social psychology), and digital culture (sociolinguistics and social psychology).In his free time, he is a Wikipedia and Wiktionary contributor, editor, and translator and enjoys hiking with friends. He firmly has one foot in the door of academia, the other in tech, and his eyes set on digital culture and the online ecosystem.