At Esker, a prominent e-commerce beauty brand, Christa revamped their email marketing campaigns with impressive results. Leading end-to-end campaigns, she planned, created, and executed monthly emails and automation flows. With a data-driven approach, Christa's adept A/B testing refined audience segmentation and optimized engagement, augmenting ROI for weekly campaigns. Her adaptive approach ensured monthly email strategies aligned seamlessly with diverse campaign topics and seasonal promotions, consistently driving high engagement and conversion rates. Collaborating seamlessly with cross-functional teams, which included accomplished copywriters and designers, she successfully managed Black Friday-Cyber Monday campaigns, resulting in a remarkable threefold increase in average monthly revenue. Christa's time at Esker highlights her sharp strategy skills, pivotal in customer retention, engagement and overall email marketing performance.

A focused approach to optimizing Taika's mobile website pop-up yielded significant results. By fine-tuning their sign-up unit and introducing a mobile pop-up, we observed a noteworthy +333% increase in submit rates. The success validates the effectiveness of our tailored strategy and emphasizes the practical importance of mobile optimization in digital marketing. It demonstrates how targeted strategies can yield substantial improvements in key performance metrics, crucial for successful digital campaigns.

I orchestrated the implementation of pop-up A/B testing and formulated a comprehensive monthly SMS campaign strategy, resulting in a significant boost in revenue and SMS sign-ups. This resulted in a substantial 71% increase in SMS sign-ups and an impressive 172.4% surge in SMS revenue compared to the previous period. Simultaneously, optimizing the strategy within existing flows throughout the year led to a noteworthy 45% increase in overall performance. This integrated approach not only significantly expanded their subscriber base and revenue streams during critical months but also ensured sustained growth and efficiency across the entire year.