Chrissy, is an accomplished marketing executive with over 11 years of experience and a Master's degree in Psychology. She specializes in developing and executing profitable brand and marketing strategies, driving revenue and market share growth. Christine has expertise in consumer research, media planning, sales, omni-channel strategy, field marketing, and product innovation for consumer brands, B2B, and SaaS.

She has a proven ability to integrate full-funnel marketing campaigns for start-ups and growth companies up to $150 million+. Currently serving as the Growth Marketing Lead at Astellas' RX+ division, Orchana, Christine has successfully executed go-to-market strategies, positioning the brand as a trusted resource in the industry. She has also played a key role in the rebranding of HexClad, driving the company's transformation from transactional to a lifestyle brand while achieving increased ROI and ROAS. Christine's accomplishments include boosting revenue from $400K to $2M+ at MGM through agile marketing efforts and exceeding revenue targets by 150% at Contact Out. With her strong track record, strategic mindset, and expertise in leveraging data and technology, Christine is dedicated to driving measurable results for brands.

Currently serving as the Growth Marketing Lead at Astellas' RX+ division, Orchana, Christine has played a pivotal role in building a digital health company from alpha to beta to commercialization. Her strategic planning and evidence generation have resulted in successful go-to-market strategies, positioning the brand as a trusted resource in the industry. Christine has also acted as the Head of Marketing at Astellas, overseeing comprehensive marketing strategies for both B2B and B2C audiences, establishing the brand as a trusted resource in the field of menopause support.

Prior to her role at Astellas, Christine served as the Head of Growth & Strategy at Marketer Hire, where she exclusively worked with D2C and B2B companies in the roles of growth and strategy. She effectively managed end-to-end marketing channels, including strategy, planning, execution, budgeting, analysis, and optimization. Christine identified, tested, measured, and optimized channels to grow customers and revenue while maintaining strong LTV/CPA ratios and favorable unit economics. She also developed and executed top-of-funnel growth strategies, encompassing paid social, search, video, SEO, SMS, paid influencers, and other digital and offline channels.

As the Vice President of Marketing at HexClad, Christine successfully rebranded the company from a transactional/product-focused entity to a lifestyle brand. She led product development and roadmap strategies from ideation through release, while simultaneously building a community through innovative apps like GRIN. Managing a team of 12+ internal members, agencies, and contractors, Christine ensured the implementation of marketing strategies while maintaining and increasing ROAS (Return on Ad Spend) and ROI (Return on Investment). She also spearheaded the integration of Gordon Ramsay's brand into HexClad, collaborating closely with his PR and social media teams to create compelling content across paid media, social channels, and whitelisted ads.

During her tenure at MGM, Christine held the position of Head of U.S. Marketing, overseeing a remote team and managing operations across multiple time zones. She effectively aligned strategies, managed projects, and tracked metrics, leading to significant revenue growth and increased brand awareness. Christine initiated new hiring and onboarding protocols, resulting in a growth-focused group of marketing specialists. She also implemented an affiliate program to enhance outreach efforts and streamline communications with daily clients.

Christine's expertise in brand overhaul and implementation was showcased during her time as Senior Marketing Manager at Contact Out. She successfully revamped the company's brand and implemented a SaaS product, driving increased revenue and exceeding revenue targets by 150% within the first year. Additionally, Christine's efforts in website CRO testing and chatbot implementation significantly decreased customer service emails and increased sales outreach. As the Founder and Director of Marketing & Sales at Nova 3 Labs, Christine achieved remarkable success in scaling a direct-to-consumer business. She led the launch of multiple products, implemented targeted marketing campaigns, and optimized strategies for product launches, sales, and customer engagement. Christine leveraged paid and organic marketing efforts to increase brand presence and consistently achieved a 3.9+ return on ad spend (ROAS) for paid advertising. Her negotiation skills also saved the company over $50,000 in new vendor contracts.

Earlier in her career, Christine held roles such as Senior Marketing Account Executive at Ventura County Star and Account