Hire Brystal Today And

solve your attribution problems

Develop a growth strategy

Develop a growth strategy

Solve your attribution problems

Build your marketing team

Hire Brystal Today And

solve your attribution problems

Develop a growth strategy

Develop a growth strategy

Solve your attribution problems

Build your marketing team

Brystal

Chief Marketing Officer / Head of Growth
New York, NY

40+ /hr(s) per week

All Star
Free Consulting Calls
Full Time
Join The Starters for full access

About

Brystal was the Head of Marketing and DTC at Handy HQ, where she ran the $XXM P&L.

Prior to Handy HQ, Brystal led Retention Marketing at bareMinerals and worked in product marketing at NARS and Laura Mercier. She was directly responsible for designing products and GTM strategy that resulted in $XXXM in sales. She also worked in Marketing Strategy at Victoria's Secret, where she drove +15% increase in sales for gift cards, and Analytics at Lionsgate Entertainment, where she was responsible for international digital distribution which made around $252MM/ yr, growing +10% YoY.

She has an MBA from Wharton and a BA from NYU.

Brystal has over 12 years of expertise at consumer brands across industries including retail, media, luxury beauty, and technology. Specific success in developing brand, product and GTM strategy. Passionate about growing companies that spark joy.

Hire Brystal for...

Paid Consulting Call
$
400
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
175
Monthly Retainer
Fractional CMO work, typically around a singular goal, like a product launch, brand pivot, new retailer launch, etc.
Starting at
$
10000
Brand Marketing Strategy + Roadmap
Starting at
$
10000
Channel or team audit
Starting at
$
15000
New Product Roadmap (2-years) based on consumer segment
Starting at
$
10000

Hire Brystal for...

Paid Consulting Call
$
400
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
175
Monthly Retainer
Fractional CMO work, typically around a singular goal, like a product launch, brand pivot, new retailer launch, etc.
Starting at
$
10000
Brand Marketing Strategy + Roadmap
Starting at
$
10000
Channel or team audit
Starting at
$
15000
New Product Roadmap (2-years) based on consumer segment
Starting at
$
10000

Skills

A/B Testing
Attribution Modeling
Artificial Intelligence
Brand Marketing
Business Strategy
Cohort Analysis
Consumer Insights
Data Insights
Growth Strategy
Email Marketing
Instagram (Organic)
Meta Ads (Facebook & Instagram)
Paid Search (Google & Bing)
Leadership
Referral Marketing
Retention Strategy
UGC Sourcing
User Research
Wireframing

Tools

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Looker
Airtable
Canva
Google Analytics
Attentive
Customer io
Excel
HubSpot
Iterable
Salesforce
Typeform
WhatsApp
Shopify

Industry Experience

Apparel & Accessories
Health & Beauty
Food & Beverage
Online Auctions & Marketplaces
Media & Entertainment

Brand Experience

Victoria's Secret / Laura Mercier / Handy

Case Studies

Handy DTC Business Turnaround
Read More
Handy DTC Business Turnaround
Read More

Join The Starters for full access

How The Starters Stacks Up:

The Starters

Marketerhire

Upwork
Full-time HIre
Agency
Time to hireLess than 24 hours3-5 days1-2 weeks4-12 weeks4-12 weeks
Hire by the hourcheck-iconcheck-iconcheck-iconX-iconX-icon
CostStarting at $50/hr$90/hr - $200/hrStarting at $10/hr$50 - $200k / year $10 - $50k / mo
Vetting ProcessExperience review,
interview, sample work,
reference check
Experience review,
interview
NoneN/AN/A
Full marketplace visibilitycheck-iconX-iconcheck-iconN/AN/A
Minimum CommittmentNone$1,500/moNoneNone6-12 months

THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.

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Top-tier Talent

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Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.

IT’S TIME TO UPGRADE FROM UPWORK

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for...

30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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Starting at
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