solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Brystal
Brystal was the Head of Marketing and DTC at Handy HQ, where she ran the $XXM P&L.
Prior to Handy HQ, Brystal led Retention Marketing at bareMinerals and worked in product marketing at NARS and Laura Mercier. She was directly responsible for designing products and GTM strategy that resulted in $XXXM in sales. She also worked in Marketing Strategy at Victoria's Secret, where she drove +15% increase in sales for gift cards, and Analytics at Lionsgate Entertainment, where she was responsible for international digital distribution which made around $252MM/ yr, growing +10% YoY.
She has an MBA from Wharton and a BA from NYU.
Brystal has over 12 years of expertise at consumer brands across industries including retail, media, luxury beauty, and technology. Specific success in developing brand, product and GTM strategy. Passionate about growing companies that spark joy.
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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