At CUTS, one of the fastest-growing apparel start-ups in the world, I led Growth Marketing efforts. During my time here, I worked in multiple areas of the business from performance marketing, retention, influencer marketing, and even creative strategy. One of the biggest successes during this time came in Q4 2022 where, through new creative strategy, offer creation, and Meta and Retention account strategy, the company was able to grow YoY while also turning to be first-order profitable for the first time in over 3 years.

At Italic, a mid 8-figure start-up, I was able to rapidly scale topline revenue and ad spend while improving efficiency on new customer acquisition. In just the first 60 days I was able to scale topline revenue by 50%. In addition to this, I was able to increase ad spend 32.5% while REDUCING CAC by 13%. This was done using a few key strategies. 1. Revamped account structure. Due to the massive product catalog Italic holds, creating a consolidated account structure was historically a challenge. Through aggressive testing, we were able to scale down to a 5 campaign structure. 2. Rapid creative testing for Meta ads. We testing a new batch of creative each week. each creative test was angled at a unique customer segment. When we found a winner, we scaled and iterated rapidly. 3. Website CRO. One of the first orders of business was improving where we were sending traffic and the check-out flow for consumers. I worked with the tech and site merch team to build FCPs, revamp the checkout, and more. 4. Rebuild lifecycle flow. Prior to the start of my work here, most emails were not segmented nor had a unique messaging angle. This is one of the first areas we focused on fixing by implementing a rigerous email marketing calendar with unique product features and marketing angles as well as specific segments to target.