During my tenure at FightCamp, a significant insight emerged - the recognition that not all individuals aspired to be dedicated hardcore boxers. Drawing upon real customer data and comprehensive surveys, I embarked on an initiative to develop an enhanced brand identity and campaign, precisely tailored to engage our target audience more effectively. This endeavor encompassed a transformative shift in the visual content strategy, transitioning from a low-light, tough, and hardcore boxing experience to a vibrant, family-oriented, and playful direction. Alongside the visual transformation, we meticulously revamped the website, advertisements, and copy, strategically emphasizing the exhilarating and enjoyable aspects of boxing. Through a meticulous blend of data-driven decisions and creative vision, we successfully repositioned FightCamp, resonating with a broader spectrum of customers and amplifying the appeal of our brand in the market.

https://www.annikalurio.com/#/fightcamp-creative-director/

During my time at an e-commerce agency, I had the opportunity to work with a client named NutriDrip, whose existing brand presence was not yielding the desired impact. Collaborating closely with their team, I spearheaded a comprehensive rebranding initiative, aimed at crafting a premium, technology-focused aesthetic that would resonate with their target audience. Through meticulous design work spanning from logo refinement to packaging and website development, I successfully transformed their visual identity. As a result of this strategic rebranding effort, NutriDrip secured partnerships with prestigious establishments such as Equinox and W Hotel, marking a significant milestone in their growth journey.

https://www.annikalurio.com/#/nutridrip/

During my time at a specialized agency catering to mid-to-large companies, I had the privilege of working with Sequoia Health, a prominent client seeking to revamp its online presence and elevate its brand image. With the primary objectives of showcasing their online prominence, exuding a sense of prestige, and effectively relaunching their new healthcare app, I spearheaded a comprehensive website redesign project. Alongside this endeavor, I actively contributed to a brand refresh process, ensuring seamless alignment with the revamped digital platform. As a result of our collaborative efforts, Sequoia Health's website underwent a complete transformation, reflecting its enhanced standing in the healthcare industry while also effectively highlighting its innovative healthcare app.

https://www.annikalurio.com/#/sequoiahealthcare/