At PetPlate, a series B direct-to-consumer subscription Human-Grade Dog Food Startup, Amelia drove 2x YoY new customer acquisition growth while simultaneously decreasing new customer acquisition costs by over 65% through high-performing DR landing pages, scalable ad creative, and automated reporting and analytics.

Amelia was able to efficiently scale PetPlate's paid social spend to over 7-figures through the creation of CRO landing pages (improved CVR from 0.95% to 1.92%) and high-performing ad creative (decreased CAC by over 60%) by rapidly scaling the creation of ads by building iterable video editing templates: hooks, styles, text-overlay, etc (turning 1 high-performing ad into 5).

At PetPlate Amelia brought growth marketing & acquisition in-house by building a high-performing team of 4 across paid social, paid search, analytics, video editing, and creative.

At Maude, a DTC health & wellness startup, Amelia scaled MoM email revenue 5x by optimizing lifecycle email automations, customer journey-specific segmentation, A/B testing, and interest affinity insights.She managed all paid media channels and optimized paid search and social to perform above a 3:1 LTV/CAC by building performance models and goals around profitable BCAC and optimizing each campaign to perform at a first-order, break-even CPA threshold.

As Podscribe's Chief Growth Officer, one of the fastest-growing podcast advertising analytics platforms, Amelia was crucial in driving 4x YoY revenue growth all bootstrapped. She leveraged CRO landing pages specific to client needs/pain points, extensive B2B content partners (such as Morning Brew), referral marketing, and developing a robust sales funnel that helped onboard new clients 10x faster.