• Nourish is helping people eat better, more easily, with a food as medicine platform. They connect people with a telehealth Registered Dietitian, food, and mobile app to improve their nutrition, all covered by health insurance. 

The Problem

• Before I joined Nourish, the team explored the potential growth of organic search initiatives to grow their patient base. At the time I joined, the company had around 5,600 monthly visits.
• They weren’t seeing much traffic growth after publishing articles and didn’t have the SEO expertise to build a competitive SEO program. 
• There were inconsistencies across their content quality.  

Results

• 1,400% traffic increase in 6 months: By focusing on long-tail, low-difficulty keywords and clustering the topics to increase topical authority, Nourish saw steady traffic growth, starting with about 5,600 monthly visits in February 2023 and increasing to ~84,000 by August 2023 (a slight traffic decrease followed due to a Core Algorithm Update).
• Increased user engagement and conversions: For Nourish, a conversion is considered someone who booked their first appointment with a dietitian. After running A/B tests and understanding which articles were more likely to convert into patients, we saw a steady increase in first appointments. While it’s difficult to conclude the increase in revenue (due to insurance coverage), the tests run provided concrete learnings. We also understand the type of content where users engaged more, such as meal plans or foods to eat for [Condition]. 
• 200+ new landing pages with thousands of visits per month: I developed 200+ new landing pages and ran tests to understand how to increase rankings. If a test was successful (ie. improved traffic), I launched it on all pages.
• Domain rating improved by 20%: By earning high-quality backlinks (like this and this) Nourish’s domain rating gradually increased and it supported the increase in traffic.
• Reduced CAC on paid channels: During my time at Nourish, the growth team scaled paid channels and increased spending. By investing in SEO and organic search, the team observed reduced and consistent CACs. AdLift researched this in more detail!

Testimonial

“Alyssa was foundational in creating Nourish's SEO program: from building the initial groundwork to understand performance, to scaling our processes significantly as traffic increased. She thrived as our team's SEO expert. She's a self-starter and was always looking to be at the forefront of the latest SEO practices. I would be happy to work alongside Alyssa again in the future.” – Kalvin Wang, Previous Head of Growth at Nourish

• Joon Health is an integrated behavior improvement platform for kids, starting with behavior disorders like ADHD, autism, anxiety, and depression. In Joon, kids access a game-based digital therapeutic where they level up when they do real-life behaviors that are managed by parents and clinicians.

SEO Goals and Objectives

• Develop an SEO strategy: By analyzing competitors and understanding Joon’s value props and resources I created an SEO strategy to plan the approach. 
• Understand keyword potential and positioning: I created a list of keywords for Joon to create content on based on the pain points of parents utilizing the Joon app.
• Increase traffic: Ultimately, we wanted to increase traffic to the Joon website and validate organic search as a growth channel.  
• Increased monthly visits from 500 → 7,500+ (meaningful) monthly visits: During my time working with Joon, traffic increased significantly month over month – this traffic was meaningful to the company due to the keyword strategy we put in place, targeting parent pain points. 
• Ranked in positions 1-3 for high-intent keywords: Part of my SEO strategy was tailoring content toward the pain points of Joon’s target audience. After developing multiple clusters for content in this category, Joon’s articles ranked in the top positions.
• Established topical authority: Over time, the site established strong topical authority in the ADHD space, allowing it to rank higher for more competitive keywords. 

Testimonial

“Alyssa has been absolutely wonderful to work with since Day 1. She brought a wealth of SEO knowledge to the project and taught the team basic to advanced concepts. Throughout the project, Alyssa was fundamental in creating a content strategy, sourcing qualified writers, and creating a content pipeline that allowed for consistent output of SEO-optimized articles every month. Her knowledge has led to a 100x increase in ranked keywords as well as a significant improvement in site DA, article ranking, and SERP performance. She continues to drive value for us and it's a complete pleasure to work with her every month as we continue to establish a dominant SEO presence within our niche.”  – Brad Brenner, Co-Founder at Joon