For Kim Crawford wine, Ali was tasked with increasing Millennial and Gen-X consumer awareness for core varietals, Sauvignon Blanc and Rosé, as well as communicating Kim Crawford's brand lifestyle through influencer activity.

In order to reinforce Kim Crawford’s style, sociability and distinctive wine flavor in an authentic and genuine way, Ali ideated and executed an influencer program based on sociability and connections called #KimWithUs. The #KimWithUs influencers were organic groups of influential friends and tastemakers – Arielle Charnas and Something Navy + Emily Schuman, Whitney Port and Katherine Schwarzenegger.

Ali identified two friend groups including aspirational influencers and tastemakers across fashion, lifestyle, art, and entertaining verticals to form always-on brand ambassadors called #KimWithUs.

Throughout the year, all partners messaged out that Kim Crawford was a connector of people and elevated the sociability of any occasion by highlighting key moments throughout the year ⏤ The Perfect, Pairing, Happy Place, Ladies Night In, Award Show Season, as well as evergreen moments. As a result, the campaign successfully evangelized the brand through a sense of sociability and community garnering over 13MM social impressions, and more than 160 pieces of content and from 8 different influencer partners. Additionally, through sustained buzz, Ali successfully increased sales by 30% YoY.

At Tonal, the world's smartest home gym, Ali was responsible for driving brand awareness and equity amongst celebrities and influencers at Super Bowl LVI.

Capitalizing on relationships, Ali strategically invited influencers and celebrities for 1:1 VIP workout experience at Tonal House, an experiential atmosphere created in a Beverly Hills mansion. Through outreach, Ali secured 62 VIP partners to work out on trainer with Tonal's coaches, resulting in 92 pieces of earned content and over 2.5M impressions for Tonal. Attendees were secured in an in-kind manner to attend the experience. Notable attendees included Kelly Wearstler, Sue Bird, Taylor Rooks, Jordin Sparks, Dale Moss, Peter Lee Thomas, and others.