Alfredo started working with a top toy brand on Amazon, deep in Q4 when the brand was down 20% YoY. Alfredo was able to restructure the advertising account, following fundamental Amazon PPC principles with advanced optimization techniques and a creative approach to campaign restructuring. Within 6 weeks he was able to recover sales to be up 5% YoY, improved Ad efficiency from 25% TACOS to 15%. Effectively spending 400K less than year and surpassing the sales target. Alfredo’s expertise in quick analysis of sales data and advertising spend optimization made a significant contribution to the brand's success, improving its profitability and overall performance.

Working with a musical accessories brand, Alfredo successfully defended the brand's #1 BSR while managing $50k/month in advertising spend and keeping TACOS under 20%. He achieved this by implementing highly targeted advertising campaigns optimized for maximum return on investment and continuously innovating the account structure. Alfredo's expertise in PPC, forecasting, and strategical advertising contributed to the brand's success, improving its profitability and overall performance. The continuous monitoring and adjustment of advertising campaigns, ensured that the brand remained competitive in the market.

The result of Alfredo’s job with an outdoor niche brand was a successful management of around $4 million per year in advertising spend, achieving a YoY growth of 15%. Despite the high advertising spend, they were able to keep TACOS under 7% through targeted campaigns and constant optimization. Alfredo's expertise in account structuring, campaign optimization, and creative approaches contributed to the brand's success, improving its profitability and overall performance. The brand manager's success highlights the importance of effective advertising management in achieving growth and profitability for a business.