Alana Norber is a media relations consultant with over ten years of success in developing and implementing effective press strategies for globally-recognized clients in the consumer health, food, fashion, lifestyle and non-profit spaces. Skilled in planning and executing long-term media goals for national consumer campaigns, Alana has provided strategic media counsel for numerous client initiatives, inclusive of national press announcements, special events, product launches and celebrity media activations.

Previously, Alana was a senior media specialist at Edelman in New York City where she implemented turnkey media tactics for clients in the health and wellness space with a focus on national consumer media. While at Edelman, Alana spear-headed media relations efforts for the launch of the American Lung Association's award-winning, national consumer initiative, LUNG FORCE.

Specialties: media relations, thought leadership, communications, consumer marketing, strategic planning, event conception and production, branding, red-carpet events, celebrity management

Previous clients include: Health: AbbVie, Alli, Blue Zones, Catholic Health, Cigna, Claritin, CoolSculpting, Cure Colorectal Cancer, Jamin Brahmbhatt MD (urology), Dr. Kelly Culwell OBGYN, EVO, Flonase, FluMist, GoodRx, GSK, Healthgrades, Helius, Hologic, InCellDx, Invisalign, Keep a Breast Foundation, Know Diabetes by Heart Campaign, LensDirect, Paragard, Pfizer, pMD, PulsePoint, ScriptDrop, Silenor, Trak Fertility, The Dean Ornish Program for Reversing Heart Disease, Talkspace, Treximet, Vagisil, VenaSeal

Non-Profit: Alzheimer’s Association, American Lung Association (LUNG FORCE), American Heart Association (Go Red For Women, additional campaigns), American Stroke Association, Communication Service for the Deaf (CSD), Fight Colorectal Cancer, The NVLD Project, The Encephalitis Society, The Weil Foundation, Vascular Birthmarks Foundation, Women’s Bean Project

Consumer: Applegate, AquaVault, Banza, Bubble Foods, Care.com, Clear Sports, CookUnity, Curves, Dannon, eXO Skincare, Feel Rich, Gallaudet University, Harper Wilde, HelloFresh, Herbacin, Jenny Craig, Jovial Foods, LesserEvil Snacks, Levi Strauss & Co., Lick Your Plate (cookbook), Love Grace, Lusome Sleepwear, GlobeIn, Harper Wilde, NFL (Head Health Initiative), Nudwear, ProNamel, Slice, SimplyProtein, Swoop Airlines, Tathata Golf, Vionic Shoes, Wet Seal, Whisps Cheese Snacks